01 / The Audience

Analytics

Verified Metrics

1.1M+

Total Followers

35.6M+

Avg. Monthly Views

75%

Male Audience

02 / Who's Watching

Demographics

A predominantly male, college-age, U.S.-based audience — the demographic Gen Z brands compete hardest for.

Gender

  • Male: 75%
  • Female: 24%
  • Other: 1%

75% male — strong fit for tech, audio, gaming, and grooming

Ages

  • Ages 13-17: 25%
  • Ages 18-24: 40%
  • Ages 25-34: 20%
  • Ages 35-44: 8%
  • Ages 45+: 7%

40% ages 18-24 — peak college and early-career spending power

Locations

70% U.S. Audience

Concentrated in major college markets — TX, NY, GA, CA

03 / Past Work

Partnerships

Selected case studies that show how I integrate brands into my college-content vertical.

JBL Logo
Campaign for

JBL

View Details
JBL x Andrew McKenna Campaign
Amazon Logo
Campaign for

Amazon

View Details
Amazon x Andrew McKenna Campaign

Trusted by Leading Brands

Past collaborations

04 / How We Work Together

Services

Flexible partnership formats designed to fit your campaign goals — from one-off integrations to year-long ambassadorships.

  • Long-Term Ambassadorships

    Don't just rent an audience — own the relationship. A multi-month partnership that positions me as the recurring face of your brand to a 1M+ college-aged community, building trust and compound ROI across TikTok, Instagram, YouTube, and Snapchat.

  • Dedicated Sponsored Videos

    Your brand becomes the main character. I create a fully custom, single-subject video — a campus challenge, dorm tour, or college-themed concept — where the entire premise is engineered around your product's value prop.

  • Integrated Brand Segments

    Seamless mid-roll integrations that don't get skipped. I weave your product into proven formats my audience already loves — like dorm reviews, college tips, or back-to-school content — ensuring high retention and natural context.

  • UGC & Paid Media Assets

    High-performing creative for your ads. I produce raw, authentic, conversion-optimized video assets you can run as paid media on TikTok, Instagram, and Meta — proven to resonate with Gen Z and college-aged consumers.

05 / The Details

Frequently Asked Questions

Everything brand managers ask before signing off on a campaign.

How do you handle content review and brand safety?

Brand safety is built into every partnership. You'll review the concept before filming and approve the final edit before it goes live. This protects your messaging while preserving the authentic, college-life style that drives my audience's engagement across TikTok, Instagram, YouTube, and Snapchat.

What is your typical production timeline?

Standard turnaround is 7–14 days from receipt of the product or brief, covering concept, filming on campus or on-location, and editing. For time-sensitive launches, expedited 48–72 hour 'Rush Delivery' is available for an additional fee.

Do you offer competitor exclusivity?

Yes. To ensure your brand owns the narrative, I offer category exclusivity during our active campaign window. Specific duration and competitor definitions are locked in during the contract phase.

Which platform should my campaign live on?

It depends on your goal. TikTok (578K) and Instagram (300K) deliver the broadest reach to 18–24 year olds. Snapchat (160K) is the strongest channel for 13–17 audiences. YouTube reaches a wider age range — including parents — and is the only platform with meaningful TV viewership (15% of watch time). I'll recommend the right mix based on your objectives.

What kind of content performs best with your audience?

College-life content is my niche — day in the lifes, campus culture, finals season, freshman vs. senior dynamics, and relatable college moments consistently drive my top-performing videos. Top videos in the past year include 'Halloween Costume Ideas' (23.5M+ views), 'Sophomores on the first Day of High School' (5.7M+ views), and 'Semester might not be over, but I sure am' (1.4M+ views).

06 / Let's Talk

Let's Create Together

Ready to reach 1M+ engaged college and Gen Z followers? Fill out the form below to start the conversation.

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